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Category Archive: Branding


Group unveils new identity

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New Lgo

A good impression is key

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A good impression is key

For most companies a business card is used as a promotional tool and are often handed out to potential new clients, so leaving an impression is key.

Sanda Design were recently asked to create an identity for newly established luxury chauffeur company The Wright Way. As well as a new identity they were keen to have luxury style business cards to go alongside their company image. We came up with the idea to have their business cards printed on a thick 400gsm silk stock, with their new company symbol created using a silver foil on the back, to cap off the cards they would have a matt laminated finish and rounded corners.

The Wright Way were extremely pleased with their newly printed business cards and can’t wait to start handing out to potential new clients.


Another reason to get your company logo right…

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Google recently announced company logos will soon start appearing in it’s search result pages. This is good news for your company, if you have great logo you will have more chance of attracting visitors to your website.

When thinking about your logo, it should visually look good, be unique, be flexible enough to scale to a range of sizes and work in a variety of different formats, from mobile phone apps to advertising boards, and now Google search pages!

But logo design isn’t just about creating a pretty visual, it’s also about developing a brand and communicating your company position.

Also remember your logo is only a small part of your brand. Your brand is your company image, from your company strategy to the way you speak and interact with your customers, all these play a big part of your brand.

If you require our help with branding or a rebrand please get in touch.